Amazon Keyword Research: How to Find High-Performing Keywords in 2025

Amazon Keyword Research Best Practices

Introduction

Keyword research is the backbone of a successful Amazon selling strategy. With the right keywords, sellers can improve their product visibility, increase organic traffic, and boost conversions. However, mastering keyword research requires both the right tools and a systematic approach. In this guide, we’ll break down the best practices for effective Amazon keyword research, whether you’re a beginner or an experienced seller.

What is Amazon Keyword Research?

Amazon keyword research involves identifying the search terms that potential customers use when looking for products on Amazon. These keywords directly impact your product’s discoverability and influence your rankings in Amazon’s A9 algorithm.

For example, if you’re selling yoga mats, relevant keywords might include:

• “non-slip yoga mat”
• “eco-friendly yoga mat”
• “yoga mat for beginners”

Effective keyword research ensures you target terms with high search volume and strong purchase intent.

Why is Keyword Research Important?

1. Boost Organic Visibility
   Keywords help Amazon match your products with customer searches, improving your organic rankings.

   Did you know? Products optimized with the right keywords appear in more than 80% of relevant search results.

2. Maximize Advertising ROI
   By targeting the right keywords in your Amazon PPC campaigns, you can attract high-intent shoppers and reduce wasted ad spend.

3. Gain a Competitive Edge
   Thorough keyword research helps you identify untapped opportunities your competitors might be missing.

How to Conduct Amazon Keyword Research

1. Start with Brainstorming

• Think like your customers: What terms would they use to find your product?
• Use common sense and consider various angles, such as product features, benefits, and use cases.

2. Leverage Keyword Tools

• Use tools like TikCopy, Helium10, or Jungle Scout to identify high-performing keywords.
• Focus on metrics like search volume, relevancy, and competition.

3. Analyze Competitors

• Examine competitor listings to uncover keywords they’re targeting.
• Tools like Reverse ASIN Lookup can provide insights into their strategies.

4. Prioritize Long-Tail Keywords

• Targeting specific, longer phrases (e.g., “non-slip eco-friendly yoga mat for beginners”) often results in higher conversion rates and lower competition.

5. Refine with Amazon Data

• Use Amazon’s Search Terms Report or Brand Analytics to evaluate how your keywords perform in real-time.

Common Pitfalls to Avoid

• Keyword Stuffing: Avoid overloading your listing with excessive keywords, which can harm readability and reduce conversions.
• Ignoring Trends: Regularly update your keyword strategy to reflect seasonal and market trends.
• Neglecting Backend Keywords: Ensure your backend search terms include additional relevant keywords that didn’t fit naturally into your listing.

Conclusion

Mastering Amazon keyword research is a continuous process. By following these best practices, you’ll enhance your product’s discoverability and improve both organic and paid performance. Ready to take your keyword research to the next level? Try tools like TikCopy, which simplify the process with AI-powered insights.